Mark Lemoine

Professional Resume

15+ years of marketing, sales, operations and entrepreneurial experience at the retail, commercial and administrative levels (middle and upper management), as well as earning a Bachelor of Commerce and MBA degrees, have helped me develop into a dynamic business professional. An excellent communicator and bilingual professional (English and French), my strengths lie in marketing, both traditional and digital, business development and sales, operations and general management. I'm a result oriented visionary, builder and innovator with an intuitive ability to identify opportunity and a penchant for technology. In addition to possessing strong leadership abilities, I also have the ability to administer and manage effectively.

A .pdf version of my resume is available for download HERE.

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Skills and Qualifications


  • Marketing Strategy
  • Marketing Campaings
  • Market Research
  • Branding
  • Visbility & Awareness
  • Pricing & Promotions
  • Content Marketing
  • Television Media
  • Radio Media
  • Print Media
  • Copywriting/Media Kits
  • Event Planning

Digital Marketing

  • eCommerce
  • Web 2.0
  • Inbound Marketing
  • Social Media Marketing
  • Web/Google Analytics
  • Display Advertising
  • Facebook/Google Ads
  • Email Marketing
  • Newsletters
  • Whitepapers
  • Blogging


  • Website Development
  • HTML
  • CSS
  • JavaScript
  • jQuery
  • Adobe Photoshop
  • MS Project
  • Microsoft Access
  • CRM
  • ERP
  • Windows, Apple, Linux OS
  • Word, Excel, PowerPoint


  • Sales Strategy
  • Business Development
  • Customer Service
  • Relationship Building
  • Networking
  • Prospecting
  • Negotiating
  • Closing
  • Retail
  • Prospectus Writing
  • Presentations
  • Sell Sheets


  • Leadership
  • Integrity & Honesty
  • Strategic Planning
  • Implementation & Execution
  • Sales & Marketing
  • Operations
  • Fleet & Inventory
  • Project Management
  • Human Resources
  • Change Management
  • Cross-Functional Teams
  • Management Consulting


  • Entrepreneurship
  • Problem Solver
  • Purchasing
  • Financial Analysis
  • Business Analysis
  • Reports
  • Budgeting & Forecasting
  • Recruitment & Hiring
  • Training & Coaching
  • Performance Evalutations
  • Claims & Collections
  • Business Coaching

Professional Experience

Marketing Manager

Wild TV Inc.

Edmonton, Alberta

Outdoor TV Network • Broadcast Media


Was acountable for all traditional and digital marketing for Wild TV Inc. and its 7 subsidiaries (Canada's Wild Outdoor Expo, Recoil Creative Group, SmartOTT, Willmore Outfitters, Rock Lake Lodge, Gigecast and Kohler Beer), including conceptualizing and executing marketing and sales plans, campaigns, promotions and events.

  • Devised campaigns to increase both digital and linear Wild TV subscriptions.
  • Social media marketing: Launched a successful Web 2.0 strategy for Wild TV. Increased Facebook ‘Likes’ and engagement by 19%+ in only two months.
  • Negotiated and realized numerous beneficial marketing campaigns with business partners.
  • Successfully implemented digital marketing tactics that resulted in Rock Lake Lodge have little vacancy in its first year of operations.
  • Assisting with business and sales development. Developed ‘Banner Ads and Social Media Sales Strategy’ for Sales Team + developed new international clientele for Willmore Outfitters.
  • Content management: Print media, television advertising, website, social media, newsletter, etc.
  • Create and maintain sales collateral including media kits, videos and sell sheets.
  • Conduct market research and produce reports.
  • Led the recruitment and hiring of marketing, web and app development, IT and HR personnel.

Director of Marketing and Business Development

Afra Furniture

Montréal, Québec

Contract Furniture Manufacturer • Hospitality and Public Institutions


Was accountable for all marketing activities including business development with the sales team.

  • Recruited and managed the company's manufacturer sales representatives.
  • Developed, launched and managed the company's website, including the CMS application.
  • Managed the SEO tactics and Google Analytics.
  • Created and managed the company's social media pages and newsletter.
  • Conducted “Lunch amp&; Learn” sessions with prospective clients within the A&D industry.
  • Along with the owner, established product line and established the pricing strategy.
  • Continuously studied the market in order to introduce new items to the product line.
  • Established and maintains relations with the suppliers.
  • Managed customer service issues.

Business Coach and Consultant, Business Prospectus Author

Cicada Security Technology Inc.

Westmount, Québec

Data Security Technologies • Information Technology and Services


Developed and wrote, in collaboration with the firm's CEO and CFO, the company's business prospectus aimed at angel investors, venture capitalists and other pertinent investors. This was contract work.

Vice-President and Co-Owner

Discount Car and Truck Rentals (Location Americar Inc.)

Montréal and Repentigny, Québec

Daily Car and Truck Rentals • Retail and Commercial

2006 - 2010

Oversaw all of the company's departments: Sales & Marketing, Operations, Fleet, and HR.

  • Operated and owned 9 retail stores and 5 satellites, a fleet with approximately 880 vehicles ($22M), over 80 employees, including 11 managers/directors and an operational budget of $6.5 million.
  • Grew revenues from $6 million to nearly $10 million within three years.
  • Developed new markets: Successfully developed and opened one new retail outlet and two new satellite offices.
  • Devised and implemented strategies to save and cut costs; was ultimately responsible for the company’s profitability; restructured the company’s organizational chart and job descriptions, saving the company over $100,000 per annum in salary costs.
  • Administered the company's properties and commercial lease agreements.
  • Acted as information resource and trouble-shooter for department heads as well as maintaining an open door policy for lower level employees.In conjunction with the franchisor, oversaw the strategic marketing of the Discount brand at the retail and commercial segments.
  • Coordinated various company events: weekly meetings, annual sales and developmental conferences as well as the company’s social events.​

Director of Operations

Discount Car and Truck Rentals (Location Americar Inc.)

Montréal, Québec

Daily Car and Truck Rentals • Retail and Commercial

2005 - 2006

Oversaw 7 retail outlets and was responsible for their combined revenues and costs, as well as vehicle utilization.

  • Was responsible for both the retail and commercial segments.
  • Succeeded in increasing revenues by an average of 25% while maintaining an average fleet increase of only 15%.Structured and streamlined the operations department for efficiency and future continuity, resulting in improved productivity and standardization of department procedures.
  • Dealt with various media companies, such as newspapers and radio, for advertising and promotional purposes.
  • Ran and maintained the franchisee section of the Discount website, specifically prices and promotions.
  • Quarterbacked a team of 7 branch managers plus the Fleet Manager and reported to the President.

Fleet Manager

Discount Car and Truck Rentals (Location Americar Inc.)

Montréal, Québec

Daily Car and Truck Rentals • Retail and Commercial

2004 - 2005

Was responsible for the marketing and re-marketing of the product line for a fleet size that averaged 600 vehicles: determined the product line, the purchasing and sales of both cars and trucks.

  • Prospected and developed new clientele in Alberta, the Maritimes, North Eastern United States, France and Germany and made significant gains.
  • Developed and launched Location Americar’s website which targeted the wholesale vehicle remarketing segment.
  • Was responsible for vehicle repairs, maintenance and parts costs as well as accident and damage claims, and succeeded in reducing per unit costs by $50 per vehicle, per month, which resulted in $360,000 in annual savings.
  • Implemented a purchase order system to better measure, analyze and understand repair and maintenance costs.
  • Managed a team of 3 employees and reported to the Director of Operations.

Vehicle Claims Manager

Discount Car and Truck Rentals (Location Americar Inc.)

Montréal, Québec

Daily Car and Truck Rentals • Retail and Commercial

2003 - 2004

Managed and coordinated the repairs and maintenance for all cars and trucks (500 units).

  • Negotiated vehicle maintenance, repair and parts costs with suppliers and collected damage claims from the various parties.
  • Acted as an intermediary between the client, the insurance company and the repair shop and was responsible to resolve the claim as speedy as possible.
  • Structured and streamlined the claims’ unit for efficiency and future continuity, resulting in improved productivity, standardization of department procedures and in diminishing pecuniary losses.
  • Reported to the Fleet Manager.

Branch Manager, Ville d'Anjou

Discount Car and Truck Rentals (Location Americar Inc.)

Montréal, Québec

Daily Car and Truck Rentals • Retail and Commercial

2002 - 2003

Was fully responsible for the branch operations, with the main focus being sales and revenues, fleet utilization (between 65 and 90 units) and cost management.

  • Coordinated reservations and managed fleet size.
  • Handled all customer service issues.
  • Managed human resources for the branch as well as trained and supervised the staff of 8 employees.
  • Reported to the Director of Operations.


Master of Business Administration (MBA)

John Molson School of Business

Concordia University

Montréal, Québec​


Bachelor of Commerce (BComm), Marketing

Mount Allison University

Sackville, New Brunswick



English - Fluent, written and oral

Français - Fluent, written and oral

日本語 - Beginner, written and oral

Additional Training

Management 3.0 (Agile Management)

Pyxis Technologies

Laval, Québec

Agile training, coaching & software development


Customer Relationships

Formation Roger St-Hilare

Montréal, Québec

Sales seminars


Sales Management

Formation Roger St-Hilaire

Montréal, Québec

Sales seminars


Strategic Selling

Formation Roger St-Hilaire

Montréal, Québec

Sales seminars


Volunteer Work

Event Planning

LOVE Montréal

Montréal, Québec


Group Administrator (700+ Members)

Facebook Places Editors | Canada

2015 - Present

Places Editor

Facebook Places Editors

2014 - Present


Registered Member

Canadian Internet Registration Authority (CIRA)